FOR IMMEDIATE RELEASE

Lamar Partnership Inc. (LPI) was established in 2010 as a Colorado Main Street Program managed and funded by the City of Lamar. LPI focuses on making lasting changes in the downtown Lamar area by leveraging partnerships and historic assets, promoting economic opportunities and encouraging community connections.

As a National Main Street Accredited Program, Lamar Partnership, Inc. achieved “Graduate” status as a Colorado Main Street Community. LPI was recognized as the Colorado Main Street Program of the year for 2014. The success with our Main Street Program can be attributed to closely aligning our activities with guidance provided by the Department of Local Affairs Main Street Program staff, visionary City of Lamar staff and administrators, and, of course the commitment of the LPI Board of Directors.
With great excitement we would like to formally announce the change of Lamar Partnership Inc. officially doing business as Main Street Lamar. Our goal with changing the name is to help community members connect with Lamar Main Street, providing a clearer understanding of its role and the positive impacts it has on the growth and development of our City and local organizations.

The Lamar Partnership Inc., dba Main Street Lamar, Board of Directors has significantly grown in numbers in the past couple of months adding 4 new members, bring their total to 10 Board members.

Main Street Lamar Board

• Anthony Cruz, President
• Heather Whisenand, Vice President
• Rosie Gomez, Treasurer
• Tallie Harmon, Secretary, Ex Officio Prowers Economic Prosperity
• Brent Bates, Director Ex Officio City Council
• Tera Bender, Director
• James Cline, Director
• Debbie Davis, Director
• Paul Westhoff, Director
• Ty Harmon, Director Ex Officio Prowers County
• Brenda May, Main Street Lamar Manager
  

​Recently, Main Street Lamar used funds from a mini-grant project, along with matching funds from the City of Lamar, supported the creation and purchase of new banners for Downtown Main Street in Lamar. Local artist, Leandra Chavez, designed the banners. The City of Lamar’s Public Works Department installed the banners on the main street light poles.

Main Street Lamar is proud to announce the 2025 Corporate Cup scheduled for July 30th through August 2nd. Interested organizations can find more information regarding rules and sign up at https://www.mainstreetlamar.com/corporatecup.html
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For more information, please visit: https://www.mainstreetlamar.com or contact Main Street Manager, Brenda May by phone at 719-336-1445 or email, [email protected].
 
 To read the Prowers Journal article regarding Main Street Lamar and Brenda May, please visit:
Main Street Lamar has a new Program Manager in Brenda May and a bright future.

​The Corporate Cup is BACK! The Corporate Cup Challenge is a program dedicated to furthering the relationships of business and their employees through healthy lifestyle. Join us for the Biggest Office Party in town as your corporation competes for bragging rights and prizes while competing in the following events:
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WHEN: July 30th - August 2nd, 2025
WHAT: Cornhole Tournament - Wednesday evening
Krazy Kickball Tournament - Thursday evening
Beach Volleyball Tournament, Kayak Races - Friday evening
Fishing Tournament, Predicted 5K Run/Walk, Community Togetherness Project - All day Saturday
WHERE: North Gateway Park and Lamar Softball Fields, Lamar, Colorado
FEE: $550 per team (an invoice will be sent to the email provided)

Must be 18 years old or older. Teams can have more than 15 participants which include employees and their significant other from each corporation. If you don’t have enough people to participate, that’s okay. Contact us and we will either combine your team with another or you may choose another business to pair up with!

No registrations after June 18th, 2025

All proceeds of this event will go towards beautification of our Main Street district and to provide matching grant funds towards future projects.

Team Registration for Corporate Cup 2025 - https://docs.google.com/.../1FAIpQLSeNXcCAACfonD.../viewform

Learn about Sponsorship Levels - https://www.mainstreetlamar.com/corporate-cup-sponsorship...

For more information, please visit: https://www.mainstreetlamar.com/corporatecup.html or contact Main Street Manager, Brenda May by phone at 719-336-1445.

​Recommendations for a Successful Mural Project

Mural projects are an investment in cultural capital that go far beyond tourism, improved aesthetics, increased business traffic and building occupancy, and eradication of blight. Murals invest in our city’s unique identity and cultural cohesiveness as well as contribute to its public art.

The City of Lamar Community Development Department has identified best practices for mural creation by working with Main Street Lamar (MSL) to pose questions and raise issues that should be considered at each stage of creating a mural: planning, artist/design selection, wall and surface preparation, painting, coating, and maintenance. Each recommendation has been considered both for mural commissioning organizations/agencies and for artists to address their particular needs and concerns.
MSL and the City suggest the following considerations for mural projects:

a.    Creative themes that include but are not limited to: our heritage and Southeastern Colorado history, inclusive community, local sports, arts, or education – emphasizing their relevance to the specific area/neighborhood.
b.    Appropriate thematic and other relationships to the surrounding environment.
c.     Wall conditions, necessity for wall repair/prepping, paint selection, and potential exposure to full sun.
d.    Readability and appropriateness of scale.
e.    Artist fees and other costs.
f.     Use paint recommended for wall surface, i.e., mineral silicate paints, i.e. Kiem, for concrete, stucco, and brick. www.indooroutdoorpaintexpert.com/paint-for-outdoor-murals-25-things-you-should-know
e.    Maintenance and/or expected lifespan of the mural.
f.     Avoidance of signage or subject matter that could be construed as advertising or political messages.
g.    Written permission from the property owner to create a mural on his/her building wall if you are not the owner. Permission should include pertinent details, expectations/responsibilities, maintenance plans, and the minimum length of time the owner will allow the mural to remain on the wall.
h.    Murals visible on East Olive Street (US Highway 50) or Main Street (US Highway 287-385) are subject to CDOT permitting if they have images that could be construed as off-premise advertising.

We can help with your mural!  If you are considering a mural project, the City and MSL can be available for technical and creative assistance and/or referrals. Depending on the location and subject matter of the prospective mural project, it may be eligible for grant funds through MSL or the Lamar Redevelopment Authority if funds are available.

For assistance, Anne-Marie Crampton at 719.336.1303 / [email protected].